Brand research is a type of marketing Research (or Brand Market Research) conducted to investigate the various aspects of a new or established brand among various stakeholders.
A brand board represents a brand's identity, including elements like logo, color, typography, and imagery.
Brand colors are a fundamental aspect of a brand's visual identity. They convey emotions and values and create a unique and recognizable look for a brand.
Brand Assets refer to the physical and intangible resources that contribute to a brand's overall value.
A brand guideline, also known as a style guide or Brand standards, is a set of rules and standards that outline how a brand should be consistently represented across all communication and marketing materials.
Brand values are the beliefs, values, and principles that guide a brand's actions and behaviors and shape how it is perceived by its customers, employees, and other stakeholders.