Brand Values are the core principles and beliefs that guide a company or organization's actions and decisions. These values are often reflected in the company's mission statement and are used to define the company's identity and purpose.

Brand Values are important because they serve as a compass for a company's behavior and decision-making. They help to define the company's Identity and purpose, and they also help to attract and retain customers who share those values.

Brand Values are essential for any company or organization because they help to define the company's Identity and purpose, and they also help to attract and retain customers who share those values. Having a clear set of values can also help to guide decision-making and ensure consistency in a company's actions.

The 3D Brand Values Framework is a tool that helps to define and evaluate a company's brand values. It is based on three dimensions: Innovation/Productivity, Affordability/Convenience, and Service/Trust. Each dimension includes a set of subcategories, i.e., Value Elements that reflect different values.

One way to benchmark your Brand Values is to use the 3D Brand Values Framework, which allows you to compare your Brand Values against industry averages for each dimension and subcategory. You can also compare your Brand Values against the values of leading brands and competitors in your industry.

Brandergate offers a powerful tool, ABI Brander, that allows you to create a unique and cohesive Brand Platform for your company or organization. The process begins by defining your Brand Values using the 3D Brand Values Framework. This framework helps you identify the dimensions of your values and evaluate how well they reflect your vision and can be incorporated into your daily business processes.