With our 3D Values Framework, define essential Brand Values that align with your Brand's Personality and Identity and gain insights into your competitive edge by comparing to leading brands in your industry
Stand out in the market with our 4D Brand Personality Framework. Define and evaluate Personality Traits, and compare them to industry averages for a unique Brand Identity.
Create a unique and cohesive brand identity with our AI-powered Brand Identity tool. Streamline your branding process and take the first step towards building a strong and recognizable brand.
A Brand Platform is a set of core elements that define a company or organization's identity and position in the market. These elements include the company's values, personality, and identity, which are used to create a cohesive and recognizable brand.
Having a strong and cohesive Brand Platform is essential for differentiating your business from competitors and establishing a clear position in the market. A well-defined Brand Platform can help guide your business decisions and create a consistent brand image across all touchpoints.
The main elements of a Brand Platform are the company's values, personality, and Identity. Values are the guiding principles that shape a company's actions and decisions. Personality is the set of characteristics that differentiate a brand from its competitors. Identity includes visual elements such as colors, typography, and symbols that are used to create a recognizable and consistent brand image.
Brandergate offers a tool called ABI Brander that assists in the development of a Brand Platform. The process begins by defining the company's values using the 3D Brand Values Framework. Then the 4D Brand Personality Framework is used to define and evaluate the brand's personality traits. Finally, ABI Brander generates primary and secondary colors, typography, and symbols/icons to create a cohesive brand board that accurately reflects the brand's values and personality. This tool streamlines the branding process and helps you create a strong and recognizable brand.