Brand Landscape Tool

The Brand Landscape tool is an integral part of the ABI Analyst platform that provides a comprehensive view of the brand landscape in your Industry. With this tool, you can gain insights into the various brands operating in your Industry and understand their strengths and weaknesses. This information can help you make informed decisions about your brand positioning and marketing strategies.

Brand Landscape is a comprehensive assessment of brands' platforms, values, personalities, and identities in a particular industry or market. It provides a complete overview of the competitive environment and helps you understand the competition better. The Brand Landscape analysis typically includes examining key elements such as the Brand Platform with visual and verbal identity, values, and personality traits of the leading brands in the market. The insights gained from a Brand Landscape analysis can help you improve your branding efforts, make informed decisions about your target audience, and develop effective marketing strategies.

Brand Landscape provides a visual representation of the brands operating in your Industry, making it easy to identify and track competitors. With this tool, you can see how different brands are performing and assess the potential impact of these brands on your own business.